You’ve applied for website funding – amazing! 🎉 While you wait, here’s how to make the most of this opportunity by getting a few essentials ready. Don’t worry if you don’t have everything yet – this guide is here to help you feel more confident and prepared.
Think of this as your pre-launch checklist to help you make informed decisions, stay ahead of the curve, and avoid delays once your application is approved.
1. Your Logo – First Impressions Matter
Your logo is often the first thing people see. It instantly tells them who you are, what you represent, and whether you’re professional and trustworthy.
Quick tips:
- Use high-resolution versions (PNG, SVG, or EPS formats are ideal)
- Make sure it looks good on both light and dark backgrounds
Avoid blurry or overly complex designs
Don’t have one yet? Tools like Canva or Looka can help you create a professional logo in minutes, even if you’re not a designer.
2. Pick a Colour Palette You Love
Colour is more than just decoration – it sets the mood and communicates your brand personality. Whether you’re fun and vibrant or minimal and elegant, your color choices help tell that story.
Try these free tools:
It uses AI to suggest brand-friendly color palettes. Choose a vibe (like modern, earthy, bold), then fine-tune to your liking. You can even preview how your palette looks on a mock website!
Pro Tip: Stick to 3–5 main colours: a primary colour, a secondary colour, and accent/neutral tones.
3. Share Websites You Like (or Dislike)
Designers love when clients come with examples – it’s one of the best ways to communicate what you like without needing the right words.
How to collect references:
- Screenshot sites you love and note what you like about them
- Save links to websites that feel aligned with your bran.
- Be honest about what you don’t like – it’s just as helpful!
Things to observe:
- Do you like simple layouts or something more animated?
- Are you drawn to bold colours or neutral tones?#
- Do you prefer large photos or more text?
About Impact Hive
Fuelling innovative thinkers and removing barriers to drive impactful change
To drive innovative thinkers to the forefront of their industries, disrupting norms to usher in impactful change across multiple sectors, providing them with the tools, opportunities, and information needed for a brighter, innovative future.
4. Prep Your Core Info
Even the most beautiful site needs substance. The more prepared you are with content, the faster your site can come to life.
What to start gathering:
- A short description of your business (think: who you help, what you do)
- List of your services or products
- Links to your social media profiles
- Client testimonials, photos, or case studies
You don’t need perfect copy – just start jotting things down. Your web team can help refine it later.
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5. Bonus Tip – Set Your Goals
Every website should have a job. Before we design yours, ask yourself:
- What’s the main goal? (Leads, bookings, awareness?)
- Who should it appeal to?
- What actions do I want visitors to take?
Your goals shape everything from layout to messaging. The clearer you are, the more effective your site will be.