Five by Five, an independent creative agency, has acquired TSA, a fast-growing influencer, social media, and content creation agency based in London. This strategic move enhances Five by Five’s capabilities in a rapidly growing sector, allowing TSA to leverage greater creative and strategic resources for its clients, including notable brands like Drink Me Chai, Laithwaites, and Malibu.
Having collaborated on significant projects, including the recent Jack Daniel’s win and campaigns for Tequila Patron and Screwfix, the two agencies are well-positioned for synergy. Harry Foyle, TSA’s founder, will continue to lead the influencer and social media division as an integrated department under the direction of Annabel Mackie, managing director of Five by Five.
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Mackie expressed excitement about the acquisition, emphasizing the effectiveness of influencer and social media strategies in driving brand engagement. Foyle echoed this sentiment, stating that the partnership will empower more brands to connect authentically with their audiences.
This acquisition follows Five by Five’s recent success in securing the UK social and digital account for Jack Daniel’s.
Impact on Business Owners: This acquisition underscores the growing importance of influencer marketing, presenting opportunities for brands to enhance their engagement strategies through integrated services.
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