UK-based Tilt has raised USD 18 million in a Series A funding round, led by Balderton Capital, to develop its real-time shopping application. The startup aims to enhance the live-shopping experience for partners and users while ensuring compliance with industry regulations.
UK-based Tilt has raised USD 18 million in a Series A funding round, led by Balderton Capital, to develop its real-time shopping application. The startup aims to enhance the live-shopping experience for partners and users while ensuring compliance with industry regulations.
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The company focuses on targeting Gen Z, leveraging their familiarity with interactive experiences from gaming and streaming platforms like Twitch. Tilt’s platform offers real-time, secure streams that replicate in-store shopping experiences, enabling live auctions, giveaways, and interactive events. This funding will help Tilt optimize its services and accelerate growth in the Western market, where live shopping is still emerging. @Tilt
Impact on Business Owners: Tilt’s innovative approach could open new channels for retailers to engage customers, boost sales, and tap into younger demographics accustomed to digital interaction.
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